DirectAxis is a proudly South African business and over the last 25 years, this direct-to-consumer insurance brokerage has expanded. Services now include a range of products e.g. personal lending, funeral cover and DirectAxis Pulse – a FREE and SECURE financial health platform of which we are particularly proud.
DirectAxis is the largest and most successful direct marketer in the financial services sector, not only in South Africa but on the continent. We promote responsible borrowing and lending and are compliant with the National Credit Act. We continue to develop the digitisation of the business to deliver a positive and meaningful experience to our customers across all touchpoints.